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Youth Engagement Guide

Youth Engagement Playbook

A practical guide to building stronger, more meaningful connections with young people and creating opportunities for their ideas, voices and experiences to shape the future.

Young man with curly hair wearing a colorful striped shirt, smiling, holding a yellow folder, and carrying a yellow backpack on one shoulder.
Rainbow cloud illustration
PRACTICES OF ENGAGEMENT

Six practices that run through every stage.

Stages are when. Practices are how. Click any practice to see what it means and what it looks like in the real world.

PRACTICES OF ENGAGEMENT
STAGE 01 OF 06

Pathways & Progression

Young people can see a next step and a way to reach it. Progression is what turns a short opportunity into a career, and its absence is the most common reason good people leave.

  • Clear role ladders

  • Fellowships and scholarships

  • Career mentorship programs

  • Networking opportunities

  • Portfolio building projects

STAGE 02 OF 06

Incentives & Support

Young people are paid, credited, and supported for what they contribute. Recognition is not only financial, but it has to be real, and it has to arrive without being chased.

  • Award-wage roles

  • Honorariums and stipends

  • Reference letters or certificates

  • Recognition in publications

  • Wellness support including travel

STAGE 03 OF 06

Design

Young people shape the thing itself, not just the feedback on it. Design is the difference between consulting people about a decision and letting them make it.

  • Co-design workshops

  • Creative labs and hackathons

  • Prototypes and mockups

STAGE 04 OF 06

Training & Learning

Young people build skills they can carry somewhere else. The most valued learning is rarely formal, and often comes from sitting beside someone doing the work.

  • Skill-building workshops

  • Peer-to-peer mentoring

  • Shadowing opportunities

STAGE 05 OF 06

Communication

Young people hear from you in a way that sounds like a person. Communication is the practice most often written for funders and most often read by young people.

  • Social media campaigns

  • Open forums and feedback channels

STAGE 06 OF 06

Participation & Decision Making

Young people hold influence over decisions that affect them. This is the practice members returned to most: hand over real power and most other engagement problems get easier.

  • Advisory groups and steering committees

  • Participatory voting and budgeting

  • Co-creation sessions

  • Role rotation and shared leadership

STAGES OF YOUTH ENGAGEMENT

Six stages. Click one.

The toolkit follows the whole journey a young person takes through an organisation. The circle closes because the people who leave well are the ones who bring the next group to you.

Six stages.
Click one.
Circular diagram showing six stages: Awareness, Attraction, Recruitment, Onboarding, Engagement, Retention.
STAGE 01 OF 06

Awareness

Young people are aware that opportunities exist, through channels that feel familiar and relevant. This is about visibility: showing up where young people already are and sparking interest.

Explore Awareness
STAGE 02 OF 06

Attraction

Young people feel drawn to the opportunity because it speaks to their interests, values, or goals. This is about making the opportunity feel relevant, genuine, and made for them.

Explore Attraction
STAGE 03 OF 06

Recruitment

Young people can easily find, understand, and take the steps needed to get involved. This is about a process that is clear, accessible, and free from unnecessary barriers.

Explore Recruitment
STAGE 04 OF 06

Onboarding

Young people are welcomed, supported, and set up to succeed from day one. This is about building confidence and giving them everything they need to start well.

Explore Onboarding
STAGE 05 OF 06

Engagement

Young people stay connected and step into leadership, mentorship, or new roles. This is about supporting long-term involvement, growth, and strong transitions when the time comes.

Explore Engagement
STAGE 06 OF 06

Retention

Young people feel valued and motivated to keep showing up. This is about creating space for learning, contribution, and real ownership of the work.

Explore Retention
audit your organisation

Score your own practice.

Pick the stage you want to test. Rate your organisation from one to five on seven statements and you will get a score out of thirty-five, with what it means and where to go next.

AWARENESS

1 NOT AT ALL / 5 FULLY EMBEDDED

We know which platforms young people actually use to find opportunities.

We maintain a posting rhythm we can sustain, rather than bursts of activity.

We show real young people from our programs in our content.

Our communication sounds like a person rather than an organisation.

Young people share our opportunities through their own networks without being asked.

We partner with organisations and communities young people already trust.

We get consent before sharing any young person's contribution publicly.

15/35

RATE ALL SEVEN TO SEE YOUR RESULT

2 statements still to rate. Each is scored from one to five, giving a total out of thirty-five.

ATTRACTION

1 NOT AT ALL / 5 FULLY EMBEDDED

We connect opportunities to what young people care about.

We offer fair financial recognition (stipends, gift cards, or paid roles) for young people's time and expertise.

We provide real skill development through workshops, training, or hands-on projects.

We offer mentorship and connections that help young people build networks beyond our organisation.

We give formal recognition (certificates, references, or endorsements) that supports young people's future opportunities.

We invite young people to co-design programs, and make sure their input has real influence.

We recognise young people's contributions publicly in ways that feel genuine, not tokenistic.

15/35

RATE ALL SEVEN TO SEE YOUR RESULT

2 statements still to rate. Each is scored from one to five, giving a total out of thirty-five.

RECRUITMENT

1 NOT AT ALL / 5 FULLY EMBEDDED

We keep our application to what is essential (no CVs, long forms, or unstated expectations)

We share the full process upfront, including every stage, the timeline, and how we make our decision.

We use plain, inclusive, and accessible language in all recruitment materials.

We offer multiple ways to apply and interview (written, video, voice note, in-person, group)

We give young people a way to experience the role before committing, through shadowing, tasters, tours, or previews.

We involve young people meaningfully in our selection process and recruit through personal networks as well as open channels.

We give constructive feedback to every applicant and regularly update our processes.

15/35

RATE ALL SEVEN TO SEE YOUR RESULT

2 statements still to rate. Each is scored from one to five, giving a total out of thirty-five.

Onboarding

1 NOT AT ALL / 5 FULLY EMBEDDED

We give every young person clear written guidance for their first month.

We help young people know what to expect before day one, whether through training, a trial task, or a conversation.

We pace early responsibility to each young person's experience.

We tailor support to each young person's starting point, through a simple plan built with them.

We make sure every young person knows who to go to, whether that's a formal buddy or the person they work beside most.

We build small recurring moments of belonging, such as shout-outs, shared meals, or celebrating wins.

We hold regular check-ins and act on what young people tell us, improving based on their feedback.

15/35

RATE ALL SEVEN TO SEE YOUR RESULT

2 statements still to rate. Each is scored from one to five, giving a total out of thirty-five.

Engagement

1 NOT AT ALL / 5 FULLY EMBEDDED

We build a culture where young people can ask questions and engage in the way that works for them.

We make it safe to pause or step back, without explanation or penalty.

We give every young person something they genuinely own.

We invite young people to regularly provide feedback on how we can improve process and routines

We hand young people real things to deliver, from a meeting segment to a whole event.

We give young people opportunities to grow through real work, stretching into new tasks and skills with support behind them.

We create space for young people to learn from those around them, peers and senior people alike.

15/35

RATE ALL SEVEN TO SEE YOUR RESULT

2 statements still to rate. Each is scored from one to five, giving a total out of thirty-five.

Retention

1 NOT AT ALL / 5 FULLY EMBEDDED

We outline the next steps with every young person, and what it takes to reach it.

We revisit each young person's goals regularly, and reshape their responsibilities to match.

We invest in development beyond our walls, from external opportunities to introductions in our network.

We involve experienced young people in decision-making and leadership.

We ensure staying keeps rewarding young people, with recognition, responsibility, or pay that grows over time.

We build a culture worth staying in.

We treat good transitions as success, keeping alumni connected.

15/35

RATE ALL SEVEN TO SEE YOUR RESULT

2 statements still to rate. Each is scored from one to five, giving a total out of thirty-five.

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Start with a Summit

The Innovation Summit is a one-day event that brings students from different schools together to work on a real problem. Most people start here, because it takes a single day and helps you deep dive into the world of innovation and entrepreneurship.

FutureHack is built for this

FutureHack is a six-week program where teams build and launch a real venture, then pitch it to real industry. Most people arrive with a rough idea and leave with a business, a pitch, and proof they can do it again.

Young Artists Centre

Young Artists Centre is an immersive, extracurricular retail program where you learn to price, sell and scale the things you make. Most people arrive thinking their work is a hobby and leave running a small business.

Let's have a conversation

Whether you're looking at joining a cohort, running something with your team, or exploring a longer partnership, the honest next step is a chat. We’d love to learn what you’re looking for.

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