Many entrepreneurs suffer from this common misconception called: “Everyone wants my product”.

I mean, why wouldn’t they? Your idea is great. You believe in it. Your friends say it’s cool. 

But here’s the trap: If you try to build for everyone, you end up building for no one.

Instead of selling everyone, you’re trying to create something that feels made for one person, so clearly that they’ll say:

“Wait, this is exactly what I’ve been looking for.”

That is the goal.

💬 Ask: Who does your ideal buyer look like?

Have you thought about who that one person might be?

Not just “young people” or “fellow artists” — but an actual human being. A 3D character. Someone with a vibe.

Let’s bring them to life.

✍️ Activity: Build Your Persona

Imagine the ideal person who would love what you’re making. Give them a name, age, and describe their vibe. Add a photo if that helps.

To make it easier, try answering these:

• What’s in their bag?

• What is their style?

• What’s one thing they would love and hate?

You could write something like:

“Meet Zara, 15, obsessed with DIY fashion and glitch art. She customises every pair of shoes she owns. She hates anything that feels too overhyped or mainstream— she likes quirky charm.”