Course Content
Week 1 – Build a Product
Design something people actually want. You’ll learn how to turn your art or skill into a product that sells. We’ll explore how to find your niche, understand your audience, and shape your creative idea into something people are excited to buy.
0/5
What makes a good product?
The Biggest Misconception
The User Persona (optional)
00:00
The Blueprint
Quiz
00:20:00
Week 2 – Pricing & Money
Learn how artists really make money. We’ll break down how to price your work, cover your costs, and think about income as a creative. No confusing finance talk—just clear steps for getting paid properly for what you do.
Week 3 – Sales & Negotiation
Sell your work with confidence. Learn how to talk about your work, approach customers, and handle sales without feeling awkward. You’ll also practice how to set boundaries, negotiate fairly, and feel confident asking for the price you deserve.
Week 4 – Brand Like a Pro
Build your brand and portfolio. This week is all about visuals and storytelling. You’ll create basic brand materials—like a logo, artist bio, and simple portfolio—and learn how to present yourself and your work clearly and professionally.
Week 5 – Content & Marketing
Get your work seen (without being annoying). Learn how to share your work online, build a simple content plan, and connect with an audience without needing to “go viral.” We’ll show you what works for creative businesses—especially when you’re just starting out.
Week 6 – Launch Your Business
Make it official. Get it out there. Learn the basic steps to register your business, set up for tax time, and make your first sale. You’ll walk away with a real plan—and real tools—to launch your art business with confidence.
Young Artists Centre

Alright — now that you’ve got your product idea and your person, it’s time to start shaping this into something more concrete.

This next step might feel like a checklist, but it’s way more than that. It’s your blueprint —  you’ll come back to this when you’re stuck, overwhelmed, or tempted to pivot for the fifth time.

So let’s do it.

🧩 Activity: Fill Out Your Product Canvas

Take your time. Answer these in your own words. It doesn’t have to be perfect — this is a living draft.

  1. Product Idea – What are you creating?
    Just explain it in your words. No pressure to sound “professional.”

  2. User Problem – What problem or desire does it solve?
    Is it solving frustration? Creating joy? Saving time? Making someone feel seen?

  3. Target Audience – Who is it for?
    Bring back your persona. What age are they? What are they into? How do they spend their time?

  4. User Experience – What should it feel like to buy or use this?
    Think of textures, emotions, sounds, aesthetics. This part gets you closer to brand and vibe.

  5. Why you? – Why are you the one to build this?
    What lived experience, passion, or skill makes you right for it?

You’ve just written your first Product Canvas. It’s a snapshot of what you’re building and who it’s for. It’s your map — and you’ll use it to test your ideas, stay focused, and check if you’re still headed in the right direction.

 

 

Previous
Next