Course Content
Week 1 – Build a Product
Design something people actually want. You’ll learn how to turn your art or skill into a product that sells. We’ll explore how to find your niche, understand your audience, and shape your creative idea into something people are excited to buy.
0/5
What makes a good product?
The Biggest Misconception
The User Persona (optional)
00:00
The Blueprint
Quiz
00:20:00
Week 2 – Pricing & Money
Learn how artists really make money. We’ll break down how to price your work, cover your costs, and think about income as a creative. No confusing finance talk—just clear steps for getting paid properly for what you do.
Week 3 – Sales & Negotiation
Sell your work with confidence. Learn how to talk about your work, approach customers, and handle sales without feeling awkward. You’ll also practice how to set boundaries, negotiate fairly, and feel confident asking for the price you deserve.
Week 4 – Brand Like a Pro
Build your brand and portfolio. This week is all about visuals and storytelling. You’ll create basic brand materials—like a logo, artist bio, and simple portfolio—and learn how to present yourself and your work clearly and professionally.
Week 5 – Content & Marketing
Get your work seen (without being annoying). Learn how to share your work online, build a simple content plan, and connect with an audience without needing to “go viral.” We’ll show you what works for creative businesses—especially when you’re just starting out.
Week 6 – Launch Your Business
Make it official. Get it out there. Learn the basic steps to register your business, set up for tax time, and make your first sale. You’ll walk away with a real plan—and real tools—to launch your art business with confidence.
Young Artists Centre

What’s the #1 reason most products fail?

Is it because they’re badly built?
Because they didn’t raise enough money?
Because the branding wasn’t cool enough?

Nope. Most products fail because … No one actually wants them.

This week, you’ll learn how to design something people actually want – by starting with the user, not the idea. 

Whether your skill is design, music, art, coding, content, photography — we’re going to shape it into something that lights your heart on fire and your user’s too. Something people get excited to pay for.

So what makes a good product?

Let’s break it down into three key ingredients:

  • Desirable – Do people want this? Will they get excited by it?

  • Feasible – Can you actually build or deliver it with the skills, time, and tools you have?

  • Viable – Can it make money or sustain itself in some way?

You want your product to sit right in the middle of those three things — the sweet spot where real demand, your capabilities, and sustainability meet.

Desirability, Feasibility, and Viability

💬 Ask: Where does your idea sit in this Diagram?

Think about your idea right now.

  • What evidence do you already have that it’s desirable? (Maybe people have asked for it? Maybe you’ve tested it?)

  • Is it feasible with what you know, or who you know?

  • Could it become viable — could you sell it, offer it, or grow it into something sustainable?

✍️ Activity: Fill out the DFV Diagram

It’s time to grab a notebook or piece of paper. Draw three overlapping circles: Desirable, Feasible, Viable.

Inside each circle, write some quick notes:

  • Where is your product strong?

  • Where are the gaps?

  • What feels unclear?

For now, just sketch your first impression. You can come back and update this as your idea evolves. 

Once you’ve done that, we’ll move on to the next step: figuring out who this product is really for.

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